What’s happening at the Event

You’ll spend the day learning how to better lead and influence others from former Navy SEALs and combat veterans. 

The morning session of the Muster will feature Jocko Willink setting the foundation for the day and digging into how combat leadership applies to business and life.

You'll then put the Laws of Combat, Mindsets for Victory, and Extreme Ownership principles to work in a role-play exercise, debrief, and have time for Q&A with the Echelon Front team.

To end the morning, Jamie Cochran will cover the Barriers of Extreme Ownership.

JP Dinnell will kick off the afternoon with his session called "Know Your Mission."

Jocko Willink will follow with "Leadership Strategies and Tactics" covering the Indirect Approach, Unified Strategic Goals, and The Silent Leader.

You'll close out Muster with a Q&A session with the Echelon Front Instructors, along with closing remarks and a call to action from Jocko.

This event will honor and celebrate those who are building a Better Dirt World through their teams and contributions to the industry. It will feature the inaugural Dirt World Hall of Fame awards, a networking event and a keynote by Aaron Witt.  Followed by dinner.