The people of the Dirt World are essential—we provide the food, water, power, and infrastructure everyone in our communities needs to survive.
Alarmingly, the Dirt World's future is uncertain. We're failing to grow the workforce we need to meet society's basic needs. And with how essential we are, failure's not an option.
Accelerating retirements, a lost next generation, and a lack of caring all contribute to the workforce issue. With over 40% of the industry's workforce set to retire by 2031, the problem's only beginning.
What if society viewed our profession as noble? What if parents were proud when their children chose a career in the Dirt World? What if everyone in the Dirt World felt valued?
Welcome to the Better Dirt World movement—a means for the people and companies of the Dirt World to band together to care for our current workforce and inspire the next generation.
We can go fast alone, but we can only go far together.
If we act now, we cannot only overcome our workforce challenge but also transform it into the biggest opportunity our industry's ever seen.
