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About this workshop

Master the Art of Attraction, Recruitment, and Engagement

Connect with industry leaders, dive into the latest tactics for attracting, recruiting, and retaining great talent, and pick up practical tips to take back to your team. It's the perfect blend of learning, networking, and real-world insights. Join us to discover how you can apply these principles to cultivate a sought-after culture that recruits and retains great people.

We're excited to share that 1st Phorm, well-known for its exceptional talent program, is partnering with Dirt World to host the first event for our 2024 Workshop Series. 1st Phorm has a track record of attracting and retaining top-tier talent, thanks in large part to their comprehensive health and wellness programs.

1rst Phorm X Dirt World

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why attend

Learn, Grow, Succeed


Future-Proof Your
Talent Strategies

Dive into the latest techniques for attracting, recruiting, and retaining the next wave of trade professionals.


Learn From Experts
Like Sal Frisella

About integrating nutrition, fitness, and corporate wellness programs into your workplace. This holistic approach is essential for creating a productive, healthy, and engaged workforce.


Interactive Learning

The workshop includes practical, interactive sessions, allowing attendees to engage directly with the content and speakers. This hands-on approach facilitates a deeper understanding and retention of the concepts presented.


Networking with
Industry Peers

Meet and connect with other professionals in your field! This is a great opportunity to share experiences, brainstorm solutions to common challenges, and create valuable professional relationships.

Agenda Highlights

Three Days of Interactive Learning

Get ready for an action-packed event! Our program is designed to deliver a dynamic experience comprising four insightful workshops, Q&A sessions, invigorating PT, and networking.

DAY 1: Afternoon

1st Phorm Story

  • Welcome at 2pm
  • Campus tour
  • 1st Phorm Experience
  • How they attract, recruit, train, and engage
Day 2: Morning


  • Attracting the next generation
  • Dial-in employer branding
  • Using Social media
  • Diversity
  • Employee referral programs
DAY 2: Afternoon


  • Paid ads for recruiting
  • Nailing your job posts
  • Efficient recruiting systems
  • ATS setup
  • Executive recruiting
  • Getting the interview process right
Day 3: Morning


  • Retaining your top talent
  • Corporate wellness programs that work
  • Exclusive access to the new Dirt World Fitness App
  • Departures from Noon

Secure your spot

Dirt World Workshop Series Ticket


Get Your Passes

Spots are limited to 200 attendees. Registration closes February 22nd, 2024


The upcoming Dirt World Workshop is being held at the 1st Phorm campus, just a short distance from St. Louis, MO. For your convenience, we've arranged accommodations at the nearby Holiday Inn. Workshop attendees can enjoy a special discounted rate by using the group code FPM.

Conveniently, the hotel is only a 5-minute drive from the campus, and we'll be providing a bus service each day to ensure easy and stress-free travel between the hotel and the workshop venue.

The Holiday Inn 
10709 Watson Road
St. Louis, MO 63127

Please plan your travel arrangements for a 2pm start on February 27th and it will conclude at Noon on February 29th.  

Buildings Buildings
2024 Event Lineup

Other amazing opportunities await

Dirt world workshop

St Louis, MO

February 27-29, 2024
Topic: Attract, Recruit and Engage

Get Your Passes

Dirt world workshop

Albany, OR

Summer 2024
Topic: Training and Onboarding

Coming Soon